Sanytol needed to strengthen its positioning across various verticals (textiles, household cleaning, footwear, multipurpose cleaners, bathroom cleaners, degreasers, pet care, and wipes) by connecting with an active audience without losing its main attribute: effectiveness. The challenge was to integrate the product naturally into real-world content, moving away from the traditional advertising format.

Services provided:

Influencer strategy and selection, creative concept development, comprehensive campaign management, content production and supervision, adaptation of messages according to niche, metrics monitoring and optimization.

Results:

• 1.6M cumulative organic views
• 52% increase in annual reach
• 5.8% Average Engagement Rate
• 31% increase in interactions (vs. previous period)