Mooving Spain arrived with an ambitious goal: to consolidate its market position and begin building a brand with its own identity, beyond distribution in large retail outlets. The brand already had a commercial presence, with strategic partners such as department stores and bookstores throughout Spain, but it needed to strengthen its narrative, streamline its communication, and forge a more solid connection with the end consumer.
The challenge was clear: to become a recognized, aspirational brand with a community, building coherence between retail, social media and activations.
Services provided:
Adaptation of language and tone to the Spanish market, Social Media Management, Influencer strategy for Spain and Mexico, Proposal and development of activations in Spain and Mexico
Annual results on social media:
